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What is CRM Software?
CRM is an abbreviation for "Customer Relationship Management", and it refers to software that maintains client contact data such as names, addresses, and contact numbers, in addition to keeping a record of customer behaviour such as page views, voice calls, internet correspondence, and so on.
It helps organize and automate communication, track sales leads, manage customer data, and streamline customer service processes. The goal of CRM software is to impr...Read more
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