Perceptions vary greatly from one patient to another because they come to you with their own expectations, prior experiences, and beliefs.

In my book, Your Aesthetic Practice/What Your Patients are Saying, the patients, I interviewed were all over the map when it came to their perceptions.

Since the Year 2000, Catherine Maley, MBA has been a plastic surgery growth business and marketing consultant, author, speaker, trainer, blogger, and podcaster. Here is my website https://www.ca...Read more

Perceptions vary greatly from one patient to another because they come to you with their own expectations, prior experiences, and beliefs.

In my book, Your Aesthetic Practice/What Your Patients are Saying, the patients, I interviewed were all over the map when it came to their perceptions.

Since the Year 2000, Catherine Maley, MBA has been a plastic surgery growth business and marketing consultant, author, speaker, trainer, blogger, and podcaster. Here is my website https://www.catherinemaley.com/

Beauty and the Biz are for Plastic Surgeons who know they don’t know everything and are open to discovering the pearls to grow and scale a sellable asset when they’re ready to exit.

Listen in as Catherine interviews surgeons who talk about the business and marketing side of plastic surgery and listen to Catherine’s pearls from consulting with plastic surgeons since the Year 2000.